Shropshire Ace Joins Team Avid

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We are delighted to announce that we have further strengthened Team Avid with the addition of top Shropshire-based angler Ellis Brazier.

A lifelong carper who knows most of the silty meres in Shropshire like the back of his hand, he’s caught some of the counties most elusive carp and has racked up an impressive tally of big fish, including 80 thirties and hundreds of fish over 20lb.

Ellis has been fishing for carp more than most anglers have been alive, so he’s a mountain of information and will be heavily involved in product development/testing. He’s regular face in most of the UK’s fishing titles and will play a large part in future media/filming projects.

When he’s not targeting carp, Ellis like to fish for a multitude of other species. He’s caught pretty much every freshwater fish at a specimen weight and gets a huge buzz fly fishing for salmon and sea trout. He’s also a dab hand at shark fishing too (Excuse the pun).

Ellis told us: “I’m absolutely delighted on board with Avid Carp and cannot wait to start throwing around some ideas with the product team. The company’s HQ is situated close to my home meaning I can get involved with some of the exciting project the team are currently working on.”

Avid Carp Brand Manager Mat Woods is extremely pleased to welcome Ellis to the team.

"Ellis is arguably the most gifted fisherman I know – whether it's a bass, a salmon or a carp, he knows how to catch them," says Mat.

"I've known Ellis for 12 years or more, having worked with him on Crafty Carper magazine for many years in the past. Those monthly fishing trips shooting features cemented a strong friendship. I'm really looking forward to working with Ellis again."

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